Marketing Coordinator

Description

Location: Remote
Job Status: Full Time Exempt
Pay Range: Based on experience and market rates
Direct Supervisor: Manager of Product Marketing

Everyone is welcome here. Each of us is unique, and that is what makes us amazing. We believe in inclusiveness and celebrating each person's individuality, because there's power in bringing people with different points of view and life experiences together. That is why we provide equal employment opportunities (EEO). All applicants are considered regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.

So, bring yourself and your best ideas; when we feel safe and comfortable being ourselves, there's no limit to what we can achieve.

Parallel | Multi State Cannabis Operator

Parallel is seeking a Marketing Coordinator to support high impact marketing execution across our retail markets in Florida, Massachusetts, and Texas. This role sits within the Marketing team and is responsible for coordinating day to day marketing execution across email, push, and ecommerce, ensuring campaigns are accurate, timely, and aligned with retail and commercial priorities.

We are looking for a highly organized operator who thrives in execution, enjoys cross functional collaboration, and can keep complex marketing workflows running smoothly across multiple markets.

WHAT YOU WILL BE DOING

Email & Push Campaign Execution

• Own end to end execution of email and push campaigns, including proofing, scheduling, deployment, and post campaign reporting.
• Support campaign execution across all markets (FL, MA, TX) in partnership with Marketing leads and Ecommerce.
• Track and report on campaign performance, including opens, clicks, conversions, and revenue impact.
• Partner with Marketing leadership to ensure campaigns align with promotional calendars and retail priorities.

Marketing Calendar & Coordination

• Own and maintain marketing calendars, including Retail promotions, product launches, and events.
• Coordinate closely with IT on promotional inputs, documentation, and system updates.
• Manage updates and communications through Zipline to ensure clear execution at the frontline level.
• Ensure changes, updates, and promotions are documented accurately and communicated consistently.

Execution Liaison Across Channels

• Serve as the primary liaison for marketing execution across email, app, and ecommerce platforms.
• Partner closely with:
  
  • Marketing Managers and regional leaders
  • Ecommerce Manager
  • IT and Commercialization teams
• Help ensure campaigns move efficiently from concept to execution without breakdowns.

Platform & Tool Support

• Support execution within Alpine IQ and Dutchie (email, push, loyalty, ecommerce).
• Assist with transition planning and execution as the organization continues moving toward Dutchie's loyalty and ecommerce capabilities.
• Ensure consistency, compliance, and attention to detail across all digital touchpoints.

EXPERIENCE AND SKILLS YOU'LL BRING

• 2-3 years of experience in marketing coordination, lifecycle marketing, email marketing, or campaign operations.
• Hands on experience with email and push platforms, preferably Alpine IQ and/or Dutchie.
• Strong organizational skills with the ability to manage multiple campaigns and timelines simultaneously.
• Detail oriented with strong proofreading and quality control instincts.
• Comfortable working cross functionally and keeping multiple stakeholders aligned.
• Experience in retail, ecommerce, or cannabis strongly preferred.

PHYSICAL REQUIREMENTS

• Ability to work in an office environment, primarily at a desk or in meetings.
• Ability to move around the office as needed.
• Ability to operate standard office equipment and technology.
• Ability to lift up to twenty-five pounds.
• Ability to travel domestically as required.

YOU WILL BE SUCCESSFUL IF YOU...

• Campaigns launch accurately, on time, and with minimal rework.
• Marketing calendars are clear, current, and trusted across teams.
• Strong partnership with Ecommerce, IT, and Marketing leads.
• Improved execution efficiency across channels.
• Clear visibility into campaign performance and outcomes.

WHAT YOU GET

• Employee discount
• Consistent, reliable benefits; Full medical/vision/dental, 401k, access to company-sponsored well-being programs
• Balance and flexibility; paid time off, paid parental leave, flexible work arrangements.
• Tuition Reimbursement Programs
• Pet Insurance

PARALLEL IS UNITED BY OUR VISION, MISSION, & VALUES

Our Vision - why we exist - is to pioneer well-being and improve the quality of life for humanity through the benefits of cannabinoids.

Our Mission - how we will do this - is to build a leading, global well-being company through the best talent, our values, trusted and recognized brands, science and technology-based innovation, and a relentless focus on execution and continuous improvement.

Our Values - Integrity | Collaboration | Alignment | Intentionality | Accountability | Agility

We are an Equal Opportunity Employer. We embrace and encourage our employees' differences in age, color, disability, ethnicity, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socioeconomic status, veteran status, and other characteristics that make our employees unique.

DISCLAIMER

Parallel reserves the right to change or assign other duties to this job description. Your employment with Parallel is a voluntary one and is subject to termination by you or Parallel at will, with or without cause, and with or without notice, at any time. Nothing in this document shall be interpreted to be in conflict with or to eliminate or modify in any way the employment-at-will status of Parallel associates.